Sports & Entertainment

The power of these individuals resides in the meaningful relationship they have cultivated with thousands of loyal fans. Whether they’re athletes like Max Parrot and Dustin Poirier, or entertainment personalities such as Antoine Olivier Pilon, they nurture a covetable bond with their audience. Dulcedo’s role is to create long-term relationships between brands and those individuals in order to generate mutually beneficial and profitable opportunities.



HOW TO: Build An Athlete’s Brand

HOW TO: Build An Athlete’s Brand

It’s simply not enough any longer to be the best in your sport (or chosen career). With the advent of social media and the 24 hour news cycle, being the best needs to be supplemented with power branding. Our Sports and Entertainment agent, Claudia Cusano, breaks down four top tips on how to grow your […]

May 16, 2022 By
BLACK HISTORY MONTH 2022: David Bada

BLACK HISTORY MONTH 2022: David Bada

David is an NFL Defensive Lineman for the Washington Commanders, who hails from Munich, Germany. David has been with Washington since 2020, recently signing again with Washington for the 2022 season. David previously played football in the German Football League (GFL), becoming a German Bowl Champion in the 2018 season. To shine a light on Black History Month, we sat […]

February 23, 2022 By
MAX PARROT: LIFE AS A GOLD MEDAL

MAX PARROT: LIFE AS A GOLD MEDAL

Max Parrot is a professional Canadian snowboarder, Olympic Silver medallist, 13-time X Games champion, and Laureus World Comeback of the Year Award recipient.  The Dulcedo family rallied behind Max during his triumphant battle with cancer. We witnessed firsthand his perseverance, his strength, and his sheer will to win at all costs in the biggest battle of his life. […]

January 18, 2022 By
Now Representing: Micky Papa

Now Representing: Micky Papa

Based in: California Based in California, Micky was born in Vancouver BC, after his first skate trip to California, he patiently waited 10 years for a work visa so he could leave Canada to return and try to make it. He first made waves in 2007 with his part in a video called Yesterday’s Future. […]

February 12, 2020 By
Now Representing: SAGE WATSON

Now Representing: SAGE WATSON

Sage Watson is a force to be reckoned with on the track – a dominant hurdler competing in two Olympic disciplines, the 400H and the 4x4H relay, at just 25 years old she has already represented Canada at the international level 11 times, and racked up a laundry list of career defining achievements. Sage’s natural […]

November 26, 2019 By
Now Representing: Tatiana Suarez

Now Representing: Tatiana Suarez

Based in Rancho Cucamonga, California. Tatiana is an American professional mixed martial artist who competes in the Ultimate Fighting Championship(UFC). She was the strawweight tournament winner in the 23rd season of The Ultimate Fighter reality show. As of May 13, 2019, she is #2 in the UFC women’s strawweight rankings with a record of 8 wins, and […]

August 20, 2019 By
Cath represents Activia Canada at Lolë White Tour

Cath represents Activia Canada at Lolë White Tour

Over the weekend, Cath joined thousands of women and men who gathered together, clad in white clothing, at park Jean Drapeau to share their passion for yoga at Lolë’s White Tour. The immensely popular event just wrapped up its seventh year, and those who were not able to snag tickets are already anxious for the […]

August 20, 2019 By