They feel no fear, they are not scared of authority, nor to face the obstacles we encounter in life. You can easily feel the adrenaline through the veins of the models in this series called “The Lonely Hearts Club”, a group of young friends who are so tired of following this 9-5 routine and having to work for someone else. Every day of the week, they look forward to 5pm to meet their other fellas and be reckless at the track rail enjoying their freedom where they can’t be bothered.
As passionates human beings we have to find a way to express this feeling that is constantly burning inside of us. We had to create “The Lonely Hearts Club”.
Work inspired by the movie Trainspotting and Green Street Hooligangs.